If someone were to ask me, “What part of my business makes me the most money?” pat would come my reply “Sales team,” or “Product designers,” or if I were full of myself and in a jovial mood, “Me.”
The other day, I bought two tickets for Kapoor and Sons and guess what?
My friends and colleagues starting posting on my timeline, asking me for a review of the movie.
How did they find out?
The benefits of having an integrated view of your marketing platforms and data are many-fold and companies have started realizing that silos don’t work in the digital era.
Local Search Engine Optimization is a different ball game as compared to an average SEO campaign. Not only do you have to work on the nitty-gritties of customary SEO, you will also have to incorporate an additional layer of complex local SEO parameters. This goes beyond simply having directory listings.
Incorporating humour in the marketing scheme of things has been a concept that has been thrown around and employed by several firms, with great success. We can still recall the famous Amul Baby ads which seem to have gained a sense of timelessness. If done correctly, humour works as an excellent consumer engagement and interaction tool because of the connectivity trifecta that it brings to the table – humours is relatable, memorable and builds a bond based on trust.
In the age of limited attention spans and information overload on the web, cutting past the clutter through innovative ways is key for businesses. In this context, platforms that allow brands to engage with consumers without overwhelming them with too much of content are ideal.
Corporate social responsibility is no longer a novel concept; in fact, customers are more willing than ever to buy products and services of firms that have invested in CSR initiatives. Consumers have now realized that they can be a part of the social change through a positive action. A Nielsen study indicated that 66% of respondents were ready to pay more for products from brands committed to creating positive social impact.
An online survey is an excellent tool for sourcing vital information directly from a wide audience, with ease and convenience. Yet, despite how easy surveys appear, there is always room for improvement! The idea is to create and implement a well-rounded survey that is simple, easy to understand and yet, packs the punch for your business needs. Here are some important tips and tools that help you get the best out of your online surveys.
