Since its inception over a decade ago, Google Analytics has proven to be an indispensable web marketing tool for many businesses with an online presence. This immensely popular website analytics tool provides online businesses and marketing affiliates with crucial data about the traffic flow of users to their sites and the activities they perform. The data can then be analyzed, and the information used to enhance the functionality and performance of a website. Although the capabilities of Google Analytics are varied, there are five crucial features that you will find very helpful in monitoring the performance of your site.
The other day, I bought two tickets for Kapoor and Sons and guess what?
My friends and colleagues starting posting on my timeline, asking me for a review of the movie.
How did they find out?
The benefits of having an integrated view of your marketing platforms and data are many-fold and companies have started realizing that silos don’t work in the digital era.
A new product is being launched for Enterprise marketers by Google which is a direct challenge to Adobe’s Marketing Cloud and other such similar services. It is Analytics 360 Suite.
Sometimes it helps to recall the clichéd. What cannot be monitored cannot be measured. Assuming your brand has adapted itself to being digitally savvy and is connected with users important to your bottom-line. Online marketing strategies have been carefully devised and intelligently implemented. But what about monitoring these efforts?