Letting the data drive the design.
And not your or our opinion. It’s a cliché, but we are going to say it, ‘web is a constant beta’. The traditional design approach to websites and pages is slow, static and costly. The Growth Driven Design (GDD) approach recognises that insights gather over time and thus improvements have to be done over time. So instead of the ‘let’s-figure-it-all-at-once’ mindset, we allow data to talk to design and change the versions in favour of better conversions. This helps you launch the best version faster and keep the improvement process on through measurement, re-iteration and action. Instead of the big-bang spend, your investment too will be spread out. Our team uses data and audience-driven analysis for site launch or re-design.
How Highpurple delivers the Growth Driven Design
- We use the Agile development process to arrive at a GDD strategy
- Arriving at the next best version of the current design
- Continuous iteration using data and audience analysis