Ever since the advent of the Internet, the consumer base has continued to gain more and more fine-tuned control over purchasing decisions. Gone are the days of sales departments driven by face to face interactions, warm smiles, and firm handshakes. Now customers have the time and resources to carefully investigate their options from the comfort of home, without the necessity of forming interpersonal business relationships along the way.
In today’s fiercely competitive global economy, you can hardly afford not to focus on increasing your conversion rate. Fortunately, there are many simple steps you can take to bolster your conversion rate and position your company to become an industry leader. Below are seventeen best practices for conversion rate optimization that may increase your ROI by 700%.
Marketing and sales are becoming harder and harder as the consumers have more and more options. They are constantly being bombarded with efforts to attract their attention which makes it harder to stand out. Even when the product and demand are a good match, the consumer may have some other extraneous factor holding them up from making the purchasing decision. That is why sales qualified leads (SQLs) are so crucial to organizations. These are the highest converting leads and must be maximized to increase revenue. For that reason, companies need to look for methods to deliver the highest number of SQLs possible.
How is Google Optimize better as compared to earlier A/B testing done in Google Analytics?
Last year, Google Optimize was released in beta. Marketers and optimizers around the world awaited a chance for the newest suite of tools to become widely available. Now that Optimize (and its not-free bigger brother Optimize 360) are out of beta, businesses want to know if Optimize is right for them. The question for many is, how is the Optimize system better than the A/B testing we’ve done to this point?
Don’t autopilot a buzzword when you write your copy. Gun for a more free-form communication that touches your consumer
We’ve all sat through meetings that are teeming with buzzwords that are nothing but sham phrases, used and abused to make you appear smart.
The wisdom of children never ceases to amaze me. While dropping my six-year-old son to school one day, we tuned into a radio jingle and it picked up his ears. The ad was for a two-night stay at a resort for Rs 10,000 per room night!
With the fast expansion of technology within the marketing sector, there is no shortage of ideas to help grow and expand your business. However, it is definitely overwhelming trying to keep track of the newest trends and development in the digital marketing sphere. With that in mind, we have looked at the key trends that you should be keeping an eye on.
Whether you’re updating your web presence or wondering whether it might be time to do an update, A/B split testing can provide valuable insight into how your customers really feel. When done properly, A/B split testing drives critical business decisions. Today, we’re going to look at 12 A/B Split Testing Mistakes Businesses Make All The Time and how to avoid making those mistakes.
Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.