Tips to Boost Your B2B Content Marketing Strategy

Engaging, high-quality content is always in demand, no matter what industry you’re in. Your content is what draws prospects in and gives you a chance to showcase what you have to offer. But coming up with an efficient strategy can be a challenge. Read on to learn how to craft a content marketing strategy that works for your business.

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Desperation Breath? Try Conversational Marketing. It Refreshes. Everything.

‘Conversation’ is the C that can shrink the time, resistance, distance and effort that a marketer has to travel to reach the ultimate C – The Customer

Any marketer worth his/her salt would swear by the advantages that pull marketing has over push marketing. The fatigue, frustration, and friction that ‘push-tactics’ leave behind are just too much of a strategic burden and operational baggage. That is why the importance and impact of two new Ps are loud and clear today – Pull and Precision.

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B2B Content Marketing Trends In 2019

If you’re looking to refresh your B2B content marketing strategy in 2019, now’s a great time to get started. However, you can expect a lot to change in the coming year, so it’s important to pay attention to emerging trends. Read on to learn more about how you can integrate of the latest content marketing trends into your 2019 strategy, so that you can generate more leads and make more sales.

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Is Your Content Marketing Team Working for You? Measuring Your Content Marketing Effectiveness

Content marketing is one of the most critical pillars of your marketing efforts. You want to connect with your customers, providing them with valuable content that will help solve their pain points and help establish your business as an expert in your field. Sometimes, however, it can be difficult to determine whether or not your content marketing efforts are working for you. By using these methods, you can more effectively assess the effectiveness of your content marketing efforts. Google Analytics provides you with an excellent study of how your content marketing methods are working for your business.

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Top 5 Ways to Improve Your Customer Engagement Strategies

Brand loyalty has always been an important factor in building a solid business, but in today’s age of a billion online options, it’s even more so. A lot of companies have amazing products, so to give your customers that extra incentive to become a loyal and returning customer, they have to fall in love with you as well as your products. You have to engage them on a more personal level.

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