If you’re looking to refresh your B2B content marketing strategy in 2019, now’s a great time to get started. However, you can expect a lot to change in the coming year, so it’s important to pay attention to emerging trends. Read on to learn more about how you can integrate of the latest content marketing trends into your 2019 strategy, so that you can generate more leads and make more sales.
Content marketing is one of the most critical pillars of your marketing efforts. You want to connect with your customers, providing them with valuable content that will help solve their pain points and help establish your business as an expert in your field. Sometimes, however, it can be difficult to determine whether or not your content marketing efforts are working for you. By using these methods, you can more effectively assess the effectiveness of your content marketing efforts. Google Analytics provides you with an excellent study of how your content marketing methods are working for your business.
Brand loyalty has always been an important factor in building a solid business, but in today’s age of a billion online options, it’s even more so. A lot of companies have amazing products, so to give your customers that extra incentive to become a loyal and returning customer, they have to fall in love with you as well as your products. You have to engage them on a more personal level.
Emotions talk to consumers like nothing else does.
Saroo Brierley got separated from his Indian family at the age of five. The little, lost boy boarded a train and guess what? He was taken on board by a kind family in Australia. Nearly 25 years later, Saroo used Google to trace his Indian roots.
At the start of 2018, Facebook announced changes to how its news feed would work. In short, their intent is to put greater value on posts from friends and family, and posts which receive more sharing and commenting from friends and family. The flip side of this is that what Facebook refers to as ‘passive content’—videos and articles that are designed only to be watched or read, rather than interacted with in some fashion—will be reduced in priority. Publishers, small businesses, and other groups that use social media outlets as their main method of outreach tend to create advertising that is, in effect, passive content. Therefore, those groups will likely be the most affected and in greatest need of a shift in how they use social media to achieve their goals.
Don’t autopilot a buzzword when you write your copy. Gun for a more free-form communication that touches your consumer
We’ve all sat through meetings that are teeming with buzzwords that are nothing but sham phrases, used and abused to make you appear smart.
The wisdom of children never ceases to amaze me. While dropping my six-year-old son to school one day, we tuned into a radio jingle and it picked up his ears. The ad was for a two-night stay at a resort for Rs 10,000 per room night!
Don’t ramble. Don’t rattle. Be prudent in your marketing communication.
It’s a fact of life: For today’s multi-screen hooked, attention-deficit audience, less is more. Don’t beat about the bush. Get to the heart of the matter, and they may listen. Else, you will simply drive them away.