Choosing a marketing automation system that fits hand in glove with your business model is an essential component of effective marketing strategy. In fact, HubSpot reports that “spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.” Top performing companies see that marketing automation leads to optimized lead generation and conversion rates.
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The Complete Guide to B2B & B2C Lead Segmentation
Too many marketers focus on the top of the funnel. Of course, lead generation is crucial to success. You have to make sure that you optimize your marketing for conversions for maximum ROI. But that doesn’t mean you can rest on your laurels once those leads enter your database.
Listening, the mother of all marketing
Last week, while renewing my cable TV service, I realized that I’d randomly added channels that I had never ever tuned into. I also realized that if I were to cut that flab from my subscription, I could actually end up saving quite a small bundle on my monthly outgoings to the cable guy.
Employing Humour in Marketing: A stand-up comedian as your brand ambassador and other funny bones
Incorporating humour in the marketing scheme of things has been a concept that has been thrown around and employed by several firms, with great success. We can still recall the famous Amul Baby ads which seem to have gained a sense of timelessness. If done correctly, humour works as an excellent consumer engagement and interaction tool because of the connectivity trifecta that it brings to the table – humours is relatable, memorable and builds a bond based on trust.