Conversion Rate Optimization

We ensure every aspect of your marketing works together through a compelling combination of innovation and cutting-edge tools to convert your prospects into customers.

Fine-tuning marketing processes for maximum customer actions

Every marketing activity that you undertake seeks a specific response from the prospective customer; signing up for a newsletter, downloading a case study, participate in a survey or simply buying your product. Our CRO efforts are directed towards moving your prospective customers closer to conversions. Marketers often spend a lot of money getting traffic to their website or landing pages. But a poorly designed UX or a weakly managed lead conversion program results in prospects leaving your site without taking the desired action. Our CRO team ties-in all the loose ends to improve conversions and thus the marketing ROI.

How Highpurple delivers Conversion Rate Optimization services

  • Analysing user flow
  • Gather user-interaction insights
  • Growth-Driven Design (GDD) and messaging
  • Deploy cutting-edge lead conversion tools

What Highpurple Delivers

  • Optimizing user-flow to reduce goal abandonment rate
  • Continuous iterative methodology to arrive at a better converting design
  • Complete site redesign and launch
  • Context-specific lead conversion tools like Survey, Exit Pop-Up, Chat et al.
  • Gathering insights beyond the scope of Google Analytics like Heat Maps, Scroll Maps, Sessions recordings and more.
  • Multi-variate testing like testing of the Landing Page, Messaging, Call-to-Action etc., to improve conversion goals

FAQs

What guarantees do you offer with our spends?

Though we don’t offer any guarantee of results, but we do not spare any efforts to increase your conversion rates.

How long does it take to get the results?

Unlike other efforts, CRO involves a complete overseeing and tweaking. Usually, you can see the results trickling in about six months.

How are you different from other CRO agencies?

Our team has worked on multiple projects; both small & big and helped customers meet their revenue goals. After all, all CRO efforts should lead to improving returns on marketing. CRO principles are ingrained in every marketing activity that we do for you.

A few companies we’ve helped grow…

Request a Marketing Audit and Demand Generation Plan