Your company now has the world as your playing field. While it can bring revenue in from all around the globe, it also means competition can be from anywhere, especially when other companies have products or services like or similar to yours. Understanding the buyer’s journey is vital in today’s highly-competitive playing field.
It’s baack! Mary Meeker’s 2018 Internet Trends Report, that is…
The much anticipated report full of data, details and if you know what to look for, insights into where the IoT is headed. That is the kind of information that can be useful for businesses, owners and especially marketers. Half of the battle in marketing has always been, “being where they are at,” and even getting there ahead of them!
Emotions talk to consumers like nothing else does.
Saroo Brierley got separated from his Indian family at the age of five. The little, lost boy boarded a train and guess what? He was taken on board by a kind family in Australia. Nearly 25 years later, Saroo used Google to trace his Indian roots.
Sometimes even the best-crafted products – Google Glass, Amazon Fire Phone and Segway, to cite just three – go bust. Know why?
Because positioning is out. Engagement is in.
At the start of 2018, Facebook announced changes to how its news feed would work. In short, their intent is to put greater value on posts from friends and family, and posts which receive more sharing and commenting from friends and family. The flip side of this is that what Facebook refers to as ‘passive content’—videos and articles that are designed only to be watched or read, rather than interacted with in some fashion—will be reduced in priority. Publishers, small businesses, and other groups that use social media outlets as their main method of outreach tend to create advertising that is, in effect, passive content. Therefore, those groups will likely be the most affected and in greatest need of a shift in how they use social media to achieve their goals.
Don’t ramble. Don’t rattle. Be prudent in your marketing communication.
It’s a fact of life: For today’s multi-screen hooked, attention-deficit audience, less is more. Don’t beat about the bush. Get to the heart of the matter, and they may listen. Else, you will simply drive them away.
Today’s digital marketing agencies can access many kinds of data from any network. Think Facebook and Twitter. Their marketers have the job of sorting through vast amounts of “unstructured data,” and it could overwhelm them, says Forbes.com’s John Ellett. The solution is not putting more marketers on the case. Instead, companies can use digital marketing tools powered by artificial intelligence (AI) and decide how to make the best use of this data.
Corporate social responsibility is no longer a novel concept; in fact, customers are more willing than ever to buy products and services of firms that have invested in CSR initiatives. Consumers have now realized that they can be a part of the social change through a positive action. A Nielsen study indicated that 66% of respondents were ready to pay more for products from brands committed to creating positive social impact.
At the heart of a successful business is its relationship with its customers. The key is to build a transparent, open and interactive rapport with your target consumer groups in order to establish lasting relationships.