Like any form of digital marketing, pay-per-click (PPC) advertising can be a game changer for the companies that effectively leverage it, but it’s also continually changing. That means forward leaning marketers need to keep their noses to the ground, testing which trends reflect significant inflection points, and which are little more than hype.
In the world of digital marketing, marketers make a habit of separating myth from reality—of in other words distinguishing between realistic assessments grounded in research and data and specious claims made by (typically) vendors whose motives are, to say the least, questionable. It’s just part of the job. And they’ve come to know which sources are credible—and which aren’t.
Choosing a marketing automation system that fits hand in glove with your business model is an essential component of effective marketing strategy. In fact, HubSpot reports that “spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.” Top performing companies see that marketing automation leads to optimized lead generation and conversion rates.
“When marketers can deliver the right message to the right inbox at the right time, email and data can improve loyalty, reduce churn and continue to be the best return on investment.”
– Data & Marketing Association (DMA)
Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.
With its versatile and user-friendly features of instant messaging, multimedia sharing, contact addition and chat group creation, WhatsApp is probably the most popular messaging application across the globe, boasting 700 million active monthly users. As a networking platform, WhatsApp has opened doorways for communities and interest groups to connect with members with ease and share ideas.
From soft toys to iodine tablets everything today is available online. Blame it on the dependency or praise the advancement in technology, here we are today at ‘Everything is possible, THROUGH INTERNET’ state. With wider scope to approach audiences, everything has gone digital, including Marketing. And the very same Digital Revolution has come to the rescue of Digital Marketing through Marketing Automation.