ROI is not a foreign acronym to any CEO. If you invest money in an initiative, you have to know whether or not it actually performs up to expectations before you choose to invest again. The same is increasingly true for marketing.
The seemingly endless debate about the relative effectiveness of search engine optimization (SEO) vs. pay-per-click (PPC) advertising too often is asking the wrong question, or rather asking the question too broadly. The issue isn’t whether SEO or PPC works best for business—it’s whether SEO or PPC is best for where your business is now.
Sometimes even the best-crafted products – Google Glass, Amazon Fire Phone and Segway, to cite just three – go bust. Know why?
Because positioning is out. Engagement is in.
Pay-per-Click (PPC) advertising uses the power of the Internet to promote your website, and in the process the products or services that your business offers. There are a plethora of reasons why your particular PPC campaign is not as effective as you hoped when you developed it.
PPC campaigns are the most expensive and also highly rewarding ways of generating leads online. And the landing pages used in such campaigns hold the key to the success. But most marketers often struggle with conversion rates on their landing pages due to a variety of reasons ranging from copy to data capture mechanism.