Like any form of digital marketing, pay-per-click (PPC) advertising can be a game changer for the companies that effectively leverage it, but it’s also continually changing. That means forward leaning marketers need to keep their noses to the ground, testing which trends reflect significant inflection points, and which are little more than hype.
Paid advertising is one of the most effective ways to grow your business in the online market. This guide to pay-per-click (PPC) marketing will discuss the “nuts and bolts” of this advertising strategy in detail.
With the new year rapidly approaching, it’s time to once again take stock of how well your advertising initiatives are performing. Online advertising is an integral part of just about any modern business’ marketing plan. It only makes for you to keep searching out the best ways to optimize your results.
You don’t have to be running a business very long before you realize that pay-per-click campaigns have the potential to make or break your business. There is a tremendous amount of traffic flowing through systems like Facebook and Google and many smaller platforms. To get your business in front of most of those potential clients, you have to pay for them to see your business.
If you own a local business and think you can’t effectively compete with large, national companies, think again. Recent changes in consumer online behavior and powerful new tools from Google have made it easier than ever for local businesses like yours to compete against the big boys on the block—and win.
Let’s take a minute to get the skinny on pay-per-click advertising (PPC)—what exactly is it, does it work in general, is it right for your business and, if it is, what do you need to know to make PPC a valuable part of your digital marketing strategy in 2020? But, before we get started, let’s clear up a couple of PPC myths.
Choosing the right PPC partner can be a nerve-racking exercise because there are lots of factors to be considered. Unlike the traditional ads, hiring a PPC agency involves dealing with a bunch of strangers and entrusting them with your hard-earned cash to get you the best ROI. And, interestingly, their PPC efforts will not be as visible as the TV ads or the big billboards erected along highways.
ROI is not a foreign acronym to any CEO. If you invest money in an initiative, you have to know whether or not it actually performs up to expectations before you choose to invest again. The same is increasingly true for marketing.
The seemingly endless debate about the relative effectiveness of search engine optimization (SEO) vs. pay-per-click (PPC) advertising too often is asking the wrong question, or rather asking the question too broadly. The issue isn’t whether SEO or PPC works best for business—it’s whether SEO or PPC is best for where your business is now.
Sometimes even the best-crafted products – Google Glass, Amazon Fire Phone and Segway, to cite just three – go bust. Know why?
Because positioning is out. Engagement is in.