Ever since the advent of the Internet, the consumer base has continued to gain more and more fine-tuned control over purchasing decisions. Gone are the days of sales departments driven by face to face interactions, warm smiles, and firm handshakes. Now customers have the time and resources to carefully investigate their options from the comfort of home, without the necessity of forming interpersonal business relationships along the way.
Marketers know that great copy can make or break an ad. Effective ad copy gets your audience interested and entices them to click, which gets you one step closer to landing a sale. If you’re interested in doubling your click-through rate and boosting your ROI, learning how to write the best ad copy can give you a leg up on your competition. Read on to see how you can master your ad copy strategy so you can see results.
What is ABM?
Account Based Marketing, or ABM, is a major trend in the marketing world, especially for B2B companies. The principle is simply this: when you know that a few key accounts would create a stable base for your company’s revenue through large contracts, you focus on those key accounts. You target marketing toward them, you get the sales teams to build deep relationships with them, and you refine your approach as you continue to establish greater and greater brand loyalty.
They have to land somewhere. When your audience first gets to your website, you want them to take a specific action. That action might be becoming a lead or converting to a customer. Either way, you need a great landing page.
In marketing, you need to identify the core demographic to whom you want to steer your message, but it can be costly and time-consuming to go too deep with different demographic profiles to determine your ideal customers. It is a better use of time and many to create targeted profiles of who your customers are, which can be changed as time goes on and your customers evolve. An ideal demographics that you’re aiming to reach is known as a customer persona, and coming up with a persona can make your marketing efforts easier and more effective by targeting your message at a particular consumer who needs your product or service.
As sales cycles and buyer journey’s lengthen, you have to make sure that you’re with them every step of the way. By getting potential customers and clients into your database early, you can prepare for regular touch points designed to ultimately improve your chances of closing the deal.
If you’re looking to refresh your B2B content marketing strategy in 2019, now’s a great time to get started. However, you can expect a lot to change in the coming year, so it’s important to pay attention to emerging trends. Read on to learn more about how you can integrate of the latest content marketing trends into your 2019 strategy, so that you can generate more leads and make more sales.