If you’re looking to refresh your B2B content marketing strategy in 2019, now’s a great time to get started. However, you can expect a lot to change in the coming year, so it’s important to pay attention to emerging trends. Read on to learn more about how you can integrate of the latest content marketing trends into your 2019 strategy, so that you can generate more leads and make more sales.
Content marketing is one of the most critical pillars of your marketing efforts. You want to connect with your customers, providing them with valuable content that will help solve their pain points and help establish your business as an expert in your field. Sometimes, however, it can be difficult to determine whether or not your content marketing efforts are working for you. By using these methods, you can more effectively assess the effectiveness of your content marketing efforts. Google Analytics provides you with an excellent study of how your content marketing methods are working for your business.
In today’s fiercely competitive global economy, you can hardly afford not to focus on increasing your conversion rate. Fortunately, there are many simple steps you can take to bolster your conversion rate and position your company to become an industry leader. Below are seventeen best practices for conversion rate optimization that may increase your ROI by 700%.
This is one of the big-impact rollouts that Google has made in the recent times. And if you are a CMO or Digital Marketing captain or anyone who has got to do anything with your brand’s digital traction, this is something you should be aware of.
Mobile-first indexing is Google’s attempt at according priority to the mobile version of your site as a key determinant for its indexing and ranking maths.
When something becomes such an important part of your life, it’s hard to imagine it didn’t exist a decade ago — a job, a marriage, a child … a smartphone?
In this 10th anniversary year of the release of the iPhone, Adobe offers us a snapshot of how the transformation brought about in individual lives across the globe has had a profound change in how companies must interact with their customers.
Brand loyalty has always been an important factor in building a solid business, but in today’s age of a billion online options, it’s even more so. A lot of companies have amazing products, so to give your customers that extra incentive to become a loyal and returning customer, they have to fall in love with you as well as your products. You have to engage them on a more personal level.
“When marketers can deliver the right message to the right inbox at the right time, email and data can improve loyalty, reduce churn and continue to be the best return on investment.”
– Data & Marketing Association (DMA)