4 Ways Email Marketing Is Getting Better In 2020

In the world of digital marketing, marketers make a habit of separating myth from reality—of in other words distinguishing between realistic assessments grounded in research and data and specious claims made by (typically) vendors whose motives are, to say the least, questionable.  It’s just part of the job. And they’ve come to know which sources are credible—and which aren’t.

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Your Step-by-Step Guide to Building a Well-Oiled B2B Lead Generation Machine

Generating quality leads has become a core marketing goal for many B2B organizations. As sales cycles and buyer journey’s lengthen, you have to make sure that you’re with them every step of the way. By getting potential customers and clients into your database early, you can prepare for regular touch points designed to ultimately improve your chances of closing the deal.

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How to Use a Successful Paid (Pay-Per-Click) Campaign to Reduce Costs and Increase Revenues

You don’t have to be running a business very long before you realize that pay-per-click campaigns have the potential to make or break your business. There is a tremendous amount of traffic flowing through systems like Facebook and Google and many smaller platforms. To get your business in front of most of those potential clients, you have to pay for them to see your business.

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Top 10 SEO Trends to Watch in 2020

Let’s start by stating the obvious:  search engine optimization (SEO) is hard.  For one thing, effective strategy includes more moving parts than even some of the savviest SEOs can master—everything from user friendly content to meta tags, search intent, customer experience, site load speed, mobile optimization and quality, inbound links.

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How to Choose The Best PPC Partner

Choosing the right PPC partner can be a nerve-racking exercise because there are lots of factors to be considered. Unlike the traditional ads, hiring a PPC agency involves dealing with a bunch of strangers and entrusting them with your hard-earned cash to get you the best ROI. And, interestingly, their PPC efforts will not be as visible as the TV ads or the big billboards erected along highways.

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