79% of marketing leads never convert into sales. Do you know what that means? Your business is generating some sales, but maybe it isn’t enough.
Let’s take a minute to get the skinny on pay-per-click advertising (PPC)—what exactly is it, does it work in general, is it right for your business and, if it is, what do you need to know to make PPC a valuable part of your digital marketing strategy in 2020? But, before we get started, let’s clear up a couple of PPC myths.
Choosing the right PPC partner can be a nerve-racking exercise because there are lots of factors to be considered. Unlike the traditional ads, hiring a PPC agency involves dealing with a bunch of strangers and entrusting them with your hard-earned cash to get you the best ROI. And, interestingly, their PPC efforts will not be as visible as the TV ads or the big billboards erected along highways.
‘Conversation’ is the C that can shrink the time, resistance, distance and effort that a marketer has to travel to reach the ultimate C – The Customer
Any marketer worth his/her salt would swear by the advantages that pull marketing has over push marketing. The fatigue, frustration, and friction that ‘push-tactics’ leave behind are just too much of a strategic burden and operational baggage. That is why the importance and impact of two new Ps are loud and clear today – Pull and Precision.
As we glance through our inboxes, getting some more work done through another predictable week, there is someone around us in the age group of 16 to 24 doing exactly the opposite!
It’s easy to discount the ad copy. Building great visuals is an important part of the equation for any digital campaign. But without the right copy, even the best visuals won’t do much.
ROI is not a foreign acronym to any CEO. If you invest money in an initiative, you have to know whether or not it actually performs up to expectations before you choose to invest again. The same is increasingly true for marketing.
Choosing a marketing automation system that fits hand in glove with your business model is an essential component of effective marketing strategy. In fact, HubSpot reports that “spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.” Top performing companies see that marketing automation leads to optimized lead generation and conversion rates.