All Things Digital

Corona Impact: How to Stay Productive in Pyjamas?

It’s not a choice or a perk anymore. But working from home, still comes with its share of challenges.

The sign of being a cool company is now the helpless prerogative of every company. Yes, what was reserved for gig-workers, start-up garages, maternity-leave employees, companies with flexi-models and employees with special circumstances is now the fundamental way of working.

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Tips to Boost Your B2B Content Marketing Strategy

Engaging, high-quality content is always in demand, no matter what industry you’re in. Your content is what draws prospects in and gives you a chance to showcase what you have to offer. But coming up with an efficient strategy can be a challenge. Read on to learn how to craft a content marketing strategy that works for your business.

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3 Ways LinkedIn Ads Can Take Your PPC Marketing to the Next Level

Like any form of digital marketing, pay-per-click (PPC) advertising can be a game changer for the companies that effectively leverage it, but it’s also continually changing.  That means forward leaning marketers need to keep their noses to the ground, testing which trends reflect significant inflection points, and which are little more than hype.

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5 Types of B2B Testimonials that Generate More Leads

Marketing for B2B companies has always been challenging. The vast majority of marketing techniques and avenues are targeted at the mass of consumers. Old-school outbound marketing techniques are especially consumer-focused with little to no ability to reach the managers and c-suite executives that make the sourcing decisions that matter. So it’s no wonder why inbound marketing has become such a hit among manufacturing companies looking for an effective marketing strategy. As it turns out, those managers and c-suites use the same search engine for their product and software research as they do when looking for a mattress or a new water bottle.

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4 Ways Email Marketing Is Getting Better In 2020

In the world of digital marketing, marketers make a habit of separating myth from reality—of in other words distinguishing between realistic assessments grounded in research and data and specious claims made by (typically) vendors whose motives are, to say the least, questionable.  It’s just part of the job. And they’ve come to know which sources are credible—and which aren’t.

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Your Step-by-Step Guide to Building a Well-Oiled B2B Lead Generation Machine

Generating quality leads has become a core marketing goal for many B2B organizations. As sales cycles and buyer journey’s lengthen, you have to make sure that you’re with them every step of the way. By getting potential customers and clients into your database early, you can prepare for regular touch points designed to ultimately improve your chances of closing the deal.

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How to Use a Successful Paid (Pay-Per-Click) Campaign to Reduce Costs and Increase Revenues

You don’t have to be running a business very long before you realize that pay-per-click campaigns have the potential to make or break your business. There is a tremendous amount of traffic flowing through systems like Facebook and Google and many smaller platforms. To get your business in front of most of those potential clients, you have to pay for them to see your business.

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