When we talk about Pay-per-Click (PPC) marketing, we are mostly considering Google AdWords. Statistics from Serpwatch shows that Google owns more than 73% of the search market, and its campaigns reach more than 90% of internet users on a global level.
It’s easy to discount the ad copy. Building great visuals is an important part of the equation for any digital campaign. But without the right copy, even the best visuals won’t do much.
Marketers want to know that they’re using their time efficiently. Nurturing leads is important, but it’s a delicate balance between how much you spend on each lead, versus how much revenue each lead could potentially bring in. You’re wondering if your efforts are worth the resources that you put into them, and it’s an important question to ask. In today’s highly digital world, it’s getting easier to track marketing campaigns, but knowing exactly what to look for can help companies know the effect that their marketing efforts are having on their bottom line.
Your company now has the world as your playing field. While it can bring revenue in from all around the globe, it also means competition can be from anywhere, especially when other companies have products or services like or similar to yours. Understanding the buyer’s journey is vital in today’s highly-competitive playing field.
What is ABM?
Account Based Marketing, or ABM, is a major trend in the marketing world, especially for B2B companies. The principle is simply this: when you know that a few key accounts would create a stable base for your company’s revenue through large contracts, you focus on those key accounts. You target marketing toward them, you get the sales teams to build deep relationships with them, and you refine your approach as you continue to establish greater and greater brand loyalty.
When something becomes such an important part of your life, it’s hard to imagine it didn’t exist a decade ago — a job, a marriage, a child … a smartphone?
In this 10th anniversary year of the release of the iPhone, Adobe offers us a snapshot of how the transformation brought about in individual lives across the globe has had a profound change in how companies must interact with their customers.
It’s baack! Mary Meeker’s 2018 Internet Trends Report, that is…
The much anticipated report full of data, details and if you know what to look for, insights into where the IoT is headed. That is the kind of information that can be useful for businesses, owners and especially marketers. Half of the battle in marketing has always been, “being where they are at,” and even getting there ahead of them!
Today’s digital marketing agencies can access many kinds of data from any network. Think Facebook and Twitter. Their marketers have the job of sorting through vast amounts of “unstructured data,” and it could overwhelm them, says Forbes.com’s John Ellett. The solution is not putting more marketers on the case. Instead, companies can use digital marketing tools powered by artificial intelligence (AI) and decide how to make the best use of this data.
With the fast expansion of technology within the marketing sector, there is no shortage of ideas to help grow and expand your business. However, it is definitely overwhelming trying to keep track of the newest trends and development in the digital marketing sphere. With that in mind, we have looked at the key trends that you should be keeping an eye on.