Building Your Customer Persona to Help Determine Your Target Audience on LinkedIn, AdWords and Facebook

In marketing, you need to identify the core demographic to whom you want to steer your message, but it can be costly and time-consuming to go too deep with different demographic profiles to determine your ideal customers. It is a better use of time and many to create targeted profiles of who your customers are, which can be changed as time goes on and your customers evolve. An ideal demographics that you’re aiming to reach is known as a customer persona, and coming up with a persona can make your marketing efforts easier and more effective by targeting your message at a particular consumer who needs your product or service.

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Delivering as many SQLs as possible

Marketing and sales are becoming harder and harder as the consumers have more and more options. They are constantly being bombarded with efforts to attract their attention which makes it harder to stand out. Even when the product and demand are a good match, the consumer may have some other extraneous factor holding them up from making the purchasing decision. That is why sales qualified leads (SQLs) are so crucial to organizations. These are the highest converting leads and must be maximized to increase revenue. For that reason, companies need to look for methods to deliver the highest number of SQLs possible.

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Marketing Best Practices You Can Adopt In Lead Generation Campaigns

Lead generation campaigns are an important part of doing business. When you can capture more leads, it allows you to promote your business to those who have already expressed interest. It gives your sales team something to work with so that it isn’t all about cold calling. Your sales team can be more productive if you are actively generating new leads.

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Long is in. Short is out. Now is the time to switch over to expanded text ads.

Are you still stuck with standard text ads?

Well, you can’t be, going forward.

Search and digital ad giant Google has rolled out its new ad format called the ETA (Extended Text Ads) that now becomes the default norm. Although the search engine results pages (SERPs) will continue to display a mix of both these types of ads, Google is soon going to do away with the standard text ads.

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