Highpurple Blog | All Things Marketing - 7/11

10 Tips for the Use of Color in Web Designing

Posted on December 13, 2017May 9, 2020by Shiva Kumar

At some point, everyone who works in design—that includes graphic designers, interior designers, web designing agencies and more—must confront the ways in which they use color. And at some point, inevitably, that becomes self-examination—an attempt to understand the extent to which the designer’s personal sensibilities conflict or are in harmony with the perceptions of their audience.

Marketing Insights

How Artificial Intelligence Drives Digital Marketing?

Posted on November 17, 2017May 9, 2020by Navneet

Today’s digital marketing agencies can access many kinds of data from any network. Think Facebook and Twitter. Their marketers have the job of sorting through vast amounts of “unstructured data,” and it could overwhelm them, says Forbes.com’s John Ellett. The solution is not putting more marketers on the case. Instead, companies can use digital marketing tools powered by artificial intelligence (AI) and decide how to make the best use of this data.

UI/UX Design

Why Your Business Needs a Responsive Website?

Posted on November 17, 2017May 9, 2020by Avinash

With iPhones, Tablets, and Android phones becoming one of the most common mediums for users to browse websites online, it is high time that website owners realize the significance of designing responsive websites. Though the first website of this genre was created some time back in 1996 when the Nokia 9000 web-friendly communicator was launched, the concept is yet to carve a place for itself among the web based businesses. 2012 saw the topic being avidly discussed. So what is the big hype that surrounds responsive web design? Let’s delve into the specifics.

Pay Per Click Advertising

Is Your Pay-Per-Click Advertising a Bust? Check these 7 Reasons

Posted on November 7, 2017May 12, 2020by Prasanth

Pay-per-Click (PPC) advertising uses the power of the Internet to promote your website, and in the process the products or services that your business offers. There are a plethora of reasons why your particular PPC campaign is not as effective as you hoped when you developed it.

Marketing Insights

Digital Marketing: 5 Focus Areas

Posted on September 15, 2017May 9, 2020by Aditya

With the fast expansion of technology within the marketing sector, there is no shortage of ideas to help grow and expand your business. However, it is definitely overwhelming trying to keep track of the newest trends and development in the digital marketing sphere. With that in mind, we have looked at the key trends that you should be keeping an eye on.

Conversion Rate Optimization

12 A/B Split Testing Mistakes Businesses Make All The Time

Posted on December 26, 2016May 12, 2020by Aditya

Whether you’re updating your web presence or wondering whether it might be time to do an update, A/B split testing can provide valuable insight into how your customers really feel. When done properly, A/B split testing drives critical business decisions. Today, we’re going to look at 12 A/B Split Testing Mistakes Businesses Make All The Time and how to avoid making those mistakes.

Automation

Stay Clear Of The Marketing Automation Mistakes Most Marketers Make

Posted on December 15, 2016May 9, 2020by Aditya

Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.

Lead Generation

Long is in. Short is out. Now is the time to switch over to expanded text ads.

Posted on October 28, 2016June 8, 2020by Aditya

Are you still stuck with standard text ads?

Well, you can’t be, going forward.

Search and digital ad giant Google has rolled out its new ad format called the ETA (Extended Text Ads) that now becomes the default norm. Although the search engine results pages (SERPs) will continue to display a mix of both these types of ads, Google is soon going to do away with the standard text ads.

Content Marketing

Listening, the mother of all marketing

Posted on June 28, 2016May 9, 2020by Om

Last week, while renewing my cable TV service, I realized that I’d randomly added channels that I had never ever tuned into. I also realized that if I were to cut that flab from my subscription, I could actually end up saving quite a small bundle on my monthly outgoings to the cable guy.

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