ROI is not a foreign acronym to any CEO. If you invest money in an initiative, you have to know whether or not it actually performs up to expectations before you choose to invest again. The same is increasingly true for marketing.
In marketing, you need to identify the core demographic to whom you want to steer your message, but it can be costly and time-consuming to go too deep with different demographic profiles to determine your ideal customers. It is a better use of time and many to create targeted profiles of who your customers are, which can be changed as time goes on and your customers evolve. An ideal demographics that you’re aiming to reach is known as a customer persona, and coming up with a persona can make your marketing efforts easier and more effective by targeting your message at a particular consumer who needs your product or service.
When something becomes such an important part of your life, it’s hard to imagine it didn’t exist a decade ago — a job, a marriage, a child … a smartphone?
In this 10th anniversary year of the release of the iPhone, Adobe offers us a snapshot of how the transformation brought about in individual lives across the globe has had a profound change in how companies must interact with their customers.
“When marketers can deliver the right message to the right inbox at the right time, email and data can improve loyalty, reduce churn and continue to be the best return on investment.”
– Data & Marketing Association (DMA)
The seemingly endless debate about the relative effectiveness of search engine optimization (SEO) vs. pay-per-click (PPC) advertising too often is asking the wrong question, or rather asking the question too broadly. The issue isn’t whether SEO or PPC works best for business—it’s whether SEO or PPC is best for where your business is now.
Since its inception over a decade ago, Google Analytics has proven to be an indispensable web marketing tool for many businesses with an online presence. This immensely popular website analytics tool provides online businesses and marketing affiliates with crucial data about the traffic flow of users to their sites and the activities they perform. The data can then be analyzed, and the information used to enhance the functionality and performance of a website. Although the capabilities of Google Analytics are varied, there are five crucial features that you will find very helpful in monitoring the performance of your site.
Pay-per-Click (PPC) advertising uses the power of the Internet to promote your website, and in the process the products or services that your business offers. There are a plethora of reasons why your particular PPC campaign is not as effective as you hoped when you developed it.