You’re probably familiar with HubSpot’s Ultimate List of Marketing Statistics for 2019, or at least with some of the more referenced metrics from that tome. One that gets used a lot is the “47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.”
‘Conversation’ is the C that can shrink the time, resistance, distance and effort that a marketer has to travel to reach the ultimate C – The Customer
Any marketer worth his/her salt would swear by the advantages that pull marketing has over push marketing. The fatigue, frustration, and friction that ‘push-tactics’ leave behind are just too much of a strategic burden and operational baggage. That is why the importance and impact of two new Ps are loud and clear today – Pull and Precision.
As we glance through our inboxes, getting some more work done through another predictable week, there is someone around us in the age group of 16 to 24 doing exactly the opposite!
It’s easy to discount the ad copy. Building great visuals is an important part of the equation for any digital campaign. But without the right copy, even the best visuals won’t do much.
Marketers want to know that they’re using their time efficiently. Nurturing leads is important, but it’s a delicate balance between how much you spend on each lead, versus how much revenue each lead could potentially bring in. You’re wondering if your efforts are worth the resources that you put into them, and it’s an important question to ask. In today’s highly digital world, it’s getting easier to track marketing campaigns, but knowing exactly what to look for can help companies know the effect that their marketing efforts are having on their bottom line.
Marketers know that great copy can make or break an ad. Effective ad copy gets your audience interested and entices them to click, which gets you one step closer to landing a sale. If you’re interested in doubling your click-through rate and boosting your ROI, learning how to write the best ad copy can give you a leg up on your competition. Read on to see how you can master your ad copy strategy so you can see results.
What is ABM?
Account Based Marketing, or ABM, is a major trend in the marketing world, especially for B2B companies. The principle is simply this: when you know that a few key accounts would create a stable base for your company’s revenue through large contracts, you focus on those key accounts. You target marketing toward them, you get the sales teams to build deep relationships with them, and you refine your approach as you continue to establish greater and greater brand loyalty.
They have to land somewhere. When your audience first gets to your website, you want them to take a specific action. That action might be becoming a lead or converting to a customer. Either way, you need a great landing page.
This is one of the big-impact rollouts that Google has made in the recent times. And if you are a CMO or Digital Marketing captain or anyone who has got to do anything with your brand’s digital traction, this is something you should be aware of.
Mobile-first indexing is Google’s attempt at according priority to the mobile version of your site as a key determinant for its indexing and ranking maths.
With iPhones, Tablets, and Android phones becoming one of the most common mediums for users to browse websites online, it is high time that website owners realize the significance of designing responsive websites. Though the first website of this genre was created some time back in 1996 when the Nokia 9000 web-friendly communicator was launched, the concept is yet to carve a place for itself among the web based businesses. 2012 saw the topic being avidly discussed. So what is the big hype that surrounds responsive web design? Let’s delve into the specifics.