Content Marketing

Brand loyalty has always been an important factor in building a solid business, but in today’s age of a billion online options, it’s even more so. A lot of companies have amazing products, so to give your customers that extra incentive to become a loyal and returning customer, they have to fall in love with you as well as your products. You have to engage them on a more personal level.

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Emotions talk to consumers like nothing else does.

Saroo Brierley got separated from his Indian family at the age of five. The little, lost boy boarded a train and guess what? He was taken on board by a kind family in Australia. Nearly 25 years later, Saroo used Google to trace his Indian roots.

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At the start of 2018, Facebook announced changes to how its news feed would work. In short, their intent is to put greater value on posts from friends and family, and posts which receive more sharing and commenting from friends and family. The flip side of this is that what Facebook refers to as ‘passive content’—videos and articles that are designed only to be watched or read, rather than interacted with in some fashion—will be reduced in priority. Publishers, small businesses, and other groups that use social media outlets as their main method of outreach tend to create advertising that is, in effect, passive content. Therefore, those groups will likely be the most affected and in greatest need of a shift in how they use social media to achieve their goals.

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Don’t autopilot a buzzword when you write your copy. Gun for a more free-form communication that touches your consumer

We’ve all sat through meetings that are teeming with buzzwords that are nothing but sham phrases, used and abused to make you appear smart.

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The wisdom of children never ceases to amaze me. While dropping my six-year-old son to school one day, we tuned into a radio jingle and it picked up his ears. The ad was for a two-night stay at a resort for Rs 10,000 per room night!

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Don’t ramble. Don’t rattle. Be prudent in your marketing communication.

It’s a fact of life: For today’s multi-screen hooked, attention-deficit audience, less is more. Don’t beat about the bush. Get to the heart of the matter, and they may listen. Else, you will simply drive them away.

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Last week, while renewing my cable TV service, I realized that I’d randomly added channels that I had never ever tuned into. I also realized that if I were to cut that flab from my subscription, I could actually end up saving quite a small bundle on my monthly outgoings to the cable guy.

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Incorporating humour in the marketing scheme of things has been a concept that has been thrown around and employed by several firms, with great success. We can still recall the famous Amul Baby ads which seem to have gained a sense of timelessness. If done correctly, humour works as an excellent consumer engagement and interaction tool because of the connectivity trifecta that it brings to the table – humours is relatable, memorable and builds a bond based on trust.

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In the age of limited attention spans and information overload on the web, cutting past the clutter through innovative ways is key for businesses. In this context, platforms that allow brands to engage with consumers without overwhelming them with too much of content are ideal.

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