All Things Digital

There is an outpour of digital marketing information out there.
It’s time to catch up with insights and analysis that really matter.

Automation

AutomationPay Per Click Advertising

3 Ways LinkedIn Ads Can Take Your PPC Marketing to the Next Level

Posted on by hpblog

Like any form of digital marketing, pay-per-click (PPC) advertising can be a game-changer for the companies that effectively leverage it, but it’s also continually changing.  That means forward-leaning marketers need to keep their noses to the ground, testing which trends reflect significant inflection points, and which are little more than hype.

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Automation

4 Ways Email Marketing Is Getting Better In 2020

Posted on by hpblog

In the world of digital marketing, marketers make a habit of separating myth from reality—of in other words distinguishing between realistic assessments grounded in research and data and specious claims made by (typically) vendors whose motives are, to say the least, questionable.  It’s just part of the job. And they’ve come to know which sources are credible—and which aren’t.

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Automation

How to Choose a Marketing Automation System that Fits Your Business

Posted on by Om

Choosing a marketing automation system that fits hand in glove with your business model is an essential component of effective marketing strategy. In fact, HubSpot reports that “spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.” Top performing companies see that marketing automation leads to optimized lead generation and conversion rates.

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Automation

Stay Clear Of The Marketing Automation Mistakes Most Marketers Make

Posted on by Aditya

Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.

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Automation

How did Absolut Vodka, Colgate, Xiaomi, Buzzfeed use WhatsApp for their Branding, Sales, and Virality?

Posted on by Aditya

With its versatile and user-friendly features of instant messaging, multimedia sharing, contact addition and chat group creation, WhatsApp is probably the most popular messaging application across the globe, boasting 700 million active monthly users. As a networking platform, WhatsApp has opened doorways for communities and interest groups to connect with members with ease and share ideas.

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Automation

5 Ways in Which Marketing Automation Can Help Your Business

Posted on by Aditya

From soft toys to iodine tablets everything today is available online. Blame it on the dependency or praise the advancement in technology, here we are today at ‘Everything is possible, THROUGH INTERNET’ state. With wider scope to approach audiences, everything has gone digital, including Marketing. And the very same Digital Revolution has come to the rescue of Digital Marketing through Marketing Automation.

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