Aditya, Author at Highpurple Blog | All Things Marketing

12 A/B Split Testing Mistakes Businesses Make All The Time

Posted on December 26, 2016May 12, 2020by Aditya

Whether you’re updating your web presence or wondering whether it might be time to do an update, A/B split testing can provide valuable insight into how your customers really feel. When done properly, A/B split testing drives critical business decisions. Today, we’re going to look at 12 A/B Split Testing Mistakes Businesses Make All The Time and how to avoid making those mistakes.

Automation

Stay Clear Of The Marketing Automation Mistakes Most Marketers Make

Posted on December 15, 2016May 9, 2020by Aditya

Marketing is of the utmost importance to your business. If you don’t take the time to market appropriately, you are virtually invisible to your customers – and this is going to impact your revenue, your bottom line, and your overall ability to stay in business. As a marketer, you need to learn the best way to handle marketing automation and not make the mistakes that so many people do.

Lead Generation

Long is in. Short is out. Now is the time to switch over to expanded text ads.

Posted on October 28, 2016June 8, 2020by Aditya

Are you still stuck with standard text ads?

Well, you can’t be, going forward.

Search and digital ad giant Google has rolled out its new ad format called the ETA (Extended Text Ads) that now becomes the default norm. Although the search engine results pages (SERPs) will continue to display a mix of both these types of ads, Google is soon going to do away with the standard text ads.

Lead Generation

How much should I spend on marketing?

Posted on May 3, 2016May 9, 2020by Aditya

If someone were to ask me, “What part of my business makes me the most money?” pat would come my reply “Sales team,” or “Product designers,” or if I were full of myself and in a jovial mood, “Me.”

Analytics

Big data is getting bigger And simplifying marketers’ understanding of customer behavior

Posted on April 27, 2016June 8, 2020by Aditya

The other day, I bought two tickets for Kapoor and Sons and guess what?
My friends and colleagues starting posting on my timeline, asking me for a review of the movie.

How did they find out?

Analytics

Duct Tape Those Islands: Reap the Power of Integrated Marketing Analytics

Posted on April 18, 2016May 9, 2020by Aditya

The benefits of having an integrated view of your marketing platforms and data are many-fold and companies have started realizing that silos don’t work in the digital era.

Analytics

Google Takes the Analytics Game a Notch Higher with Analytics 360 Suite for Enterprise Marketers

Posted on March 22, 2016June 8, 2020by Aditya

A new product is being launched for Enterprise marketers by Google which is a direct challenge to Adobe’s Marketing Cloud and other such similar services. It is Analytics 360 Suite.

Search Engine Optimization

Local SEO: 7 Ways to Tap the Local Online Market?

Posted on March 10, 2016May 9, 2020by Aditya

Local Search Engine Optimization is a different ball game as compared to an average SEO campaign. Not only do you have to work on the nitty-gritties of customary SEO, you will also have to incorporate an additional layer of complex local SEO parameters. This goes beyond simply having directory listings.

Content Marketing

Gone and Done in 6 Seconds: Branding with Vine

Posted on February 22, 2016May 9, 2020by Aditya

In the age of limited attention spans and information overload on the web, cutting past the clutter through innovative ways is key for businesses. In this context, platforms that allow brands to engage with consumers without overwhelming them with too much of content are ideal.

Blog by Highpurple

All Things Digital

Aditya

12 A/B Split Testing Mistakes Businesses Make All The Time

Stay Clear Of The Marketing Automation Mistakes Most Marketers Make

Long is in. Short is out. Now is the time to switch over to expanded text ads.

How much should I spend on marketing?

Big data is getting bigger And simplifying marketers’ understanding of customer behavior

Duct Tape Those Islands: Reap the Power of Integrated Marketing Analytics

Google Takes the Analytics Game a Notch Higher with Analytics 360 Suite for Enterprise Marketers

Local SEO: 7 Ways to Tap the Local Online Market?

Gone and Done in 6 Seconds: Branding with Vine

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