Marketing and sales are becoming harder and harder as the consumers have more and more options. They are constantly being bombarded with efforts to attract their attention which makes it harder to stand out. Even when the product and demand are a good match, the consumer may have some other extraneous factor holding them up from making the purchasing decision. That is why sales qualified leads (SQLs) are so crucial to organizations. These are the highest converting leads and must be maximized to increase revenue. For that reason, companies need to look for methods to deliver the highest number of SQLs possible.
It’s baack! Mary Meeker’s 2018 Internet Trends Report, that is…
The much anticipated report full of data, details and if you know what to look for, insights into where the IoT is headed. That is the kind of information that can be useful for businesses, owners and especially marketers. Half of the battle in marketing has always been, “being where they are at,” and even getting there ahead of them!
How is Google Optimize better as compared to earlier A/B testing done in Google Analytics?
Last year, Google Optimize was released in beta. Marketers and optimizers around the world awaited a chance for the newest suite of tools to become widely available. Now that Optimize (and its not-free bigger brother Optimize 360) are out of beta, businesses want to know if Optimize is right for them. The question for many is, how is the Optimize system better than the A/B testing we’ve done to this point?
Emotions talk to consumers like nothing else does.
Saroo Brierley got separated from his Indian family at the age of five. The little, lost boy boarded a train and guess what? He was taken on board by a kind family in Australia. Nearly 25 years later, Saroo used Google to trace his Indian roots.
The seemingly endless debate about the relative effectiveness of search engine optimization (SEO) vs. pay-per-click (PPC) advertising too often is asking the wrong question, or rather asking the question too broadly. The issue isn’t whether SEO or PPC works best for business—it’s whether SEO or PPC is best for where your business is now.
Sometimes even the best-crafted products – Google Glass, Amazon Fire Phone and Segway, to cite just three – go bust. Know why?
Because positioning is out. Engagement is in.
At the start of 2018, Facebook announced changes to how its news feed would work. In short, their intent is to put greater value on posts from friends and family, and posts which receive more sharing and commenting from friends and family. The flip side of this is that what Facebook refers to as ‘passive content’—videos and articles that are designed only to be watched or read, rather than interacted with in some fashion—will be reduced in priority. Publishers, small businesses, and other groups that use social media outlets as their main method of outreach tend to create advertising that is, in effect, passive content. Therefore, those groups will likely be the most affected and in greatest need of a shift in how they use social media to achieve their goals.
Don’t autopilot a buzzword when you write your copy. Gun for a more free-form communication that touches your consumer
We’ve all sat through meetings that are teeming with buzzwords that are nothing but sham phrases, used and abused to make you appear smart.
The wisdom of children never ceases to amaze me. While dropping my six-year-old son to school one day, we tuned into a radio jingle and it picked up his ears. The ad was for a two-night stay at a resort for Rs 10,000 per room night!
If you’re new to dealing with lead generation campaigns, you’ll soon realize it’s a long road in dealing with the marketing funnel. Nurturing leads is a true journey involving many detailed steps that requires more personal techniques to reach those you want to target.