ROI is not a foreign acronym to any CEO. If you invest money in an initiative, you have to know whether or not it actually performs up to expectations before you choose to invest again. The same is increasingly true for marketing.
Marketers want to know that they’re using their time efficiently. Nurturing leads is important, but it’s a delicate balance between how much you spend on each lead, versus how much revenue each lead could potentially bring in. You’re wondering if your efforts are worth the resources that you put into them, and it’s an important question to ask. In today’s highly digital world, it’s getting easier to track marketing campaigns, but knowing exactly what to look for can help companies know the effect that their marketing efforts are having on their bottom line.
