Highpurple Blog | All Things Marketing - 2/11

How to Use a Successful Paid (Pay-Per-Click) Campaign to Reduce Costs and Increase Revenues

Posted on January 27, 2020April 21, 2020by Om

You don’t have to be running a business very long before you realize that pay-per-click campaigns have the potential to make or break your business. There is a tremendous amount of traffic flowing through systems like Facebook and Google and many smaller platforms. To get your business in front of most of those potential clients, you have to pay for them to see your business.

Search Engine Optimization

Top 10 SEO Trends to Watch in 2020

Posted on January 24, 2020January 27, 2020by Neha

Let’s start by stating the obvious: search engine optimization (SEO) is hard. For one thing, effective strategy includes more moving parts than even some of the savviest SEOs can master—everything from user friendly content to meta tags, search intent, customer experience, site load speed, mobile optimization and quality, inbound links.

Pay Per Click Advertising

What Are Google Ads Location Extensions, And How Can They Help Your Local Business Grow?

Posted on January 24, 2020January 27, 2020by Om

If you own a local business and think you can’t effectively compete with large, national companies, think again. Recent changes in consumer online behavior and powerful new tools from Google have made it easier than ever for local businesses like yours to compete against the big boys on the block—and win.

Content Marketing

Sales Enablement: Tailoring Content to the Customer Journey

Posted on January 20, 2020January 22, 2020by Neha

79% of marketing leads never convert into sales. Do you know what that means? Your business is generating some sales, but maybe it isn’t enough.

Pay Per Click Advertising

The Changing Landscape of PPC Advertising: 10 Trends to Watch in 2020

Posted on January 17, 2020January 20, 2020by Om

Let’s take a minute to get the skinny on pay-per-click advertising (PPC)—what exactly is it, does it work in general, is it right for your business and, if it is, what do you need to know to make PPC a valuable part of your digital marketing strategy in 2020? But, before we get started, let’s clear up a couple of PPC myths.

Pay Per Click Advertising

How to Choose The Best PPC Partner

Posted on January 17, 2020January 17, 2020by Om

Choosing the right PPC partner can be a nerve-racking exercise because there are lots of factors to be considered. Unlike the traditional ads, hiring a PPC agency involves dealing with a bunch of strangers and entrusting them with your hard-earned cash to get you the best ROI. And, interestingly, their PPC efforts will not be as visible as the TV ads or the big billboards erected along highways.

Content Marketing

What is Marketing Attribution, And How Can It Take Your Marketing Campaigns to the Next Level?

Posted on January 7, 2020June 8, 2020by Avinash

You’re probably familiar with HubSpot’s Ultimate List of Marketing Statistics for 2019, or at least with some of the more referenced metrics from that tome. One that gets used a lot is the “47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.”

Content Marketing

Desperation Breath? Try Conversational Marketing. It Refreshes. Everything.

Posted on November 15, 2019June 8, 2020by Avinash

‘Conversation’ is the C that can shrink the time, resistance, distance and effort that a marketer has to travel to reach the ultimate C – The Customer

Any marketer worth his/her salt would swear by the advantages that pull marketing has over push marketing. The fatigue, frustration, and friction that ‘push-tactics’ leave behind are just too much of a strategic burden and operational baggage. That is why the importance and impact of two new Ps are loud and clear today – Pull and Precision.

Analytics

TikTok: Is the Time Ticking for Marketers?

Posted on July 23, 2019July 23, 2019by Avinash

As we glance through our inboxes, getting some more work done through another predictable week, there is someone around us in the age group of 16 to 24 doing exactly the opposite!

Highpurple Blog | All Things Marketing

Blog by Highpurple

All Things Digital

How to Use a Successful Paid (Pay-Per-Click) Campaign to Reduce Costs and Increase Revenues

Top 10 SEO Trends to Watch in 2020

What Are Google Ads Location Extensions, And How Can They Help Your Local Business Grow?

Sales Enablement: Tailoring Content to the Customer Journey

The Changing Landscape of PPC Advertising: 10 Trends to Watch in 2020

How to Choose The Best PPC Partner

What is Marketing Attribution, And How Can It Take Your Marketing Campaigns to the Next Level?

Desperation Breath? Try Conversational Marketing. It Refreshes. Everything.

TikTok: Is the Time Ticking for Marketers?

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