Content Marketing

Corporate social responsibility is no longer a novel concept; in fact, customers are more willing than ever to buy products and services of firms that have invested in CSR initiatives. Consumers have now realized that they can be a part of the social change through a positive action. A Nielsen study indicated that 66% of respondents were ready to pay more for products from brands committed to creating positive social impact.

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An online survey is an excellent tool for sourcing vital information directly from a wide audience, with ease and convenience. Yet, despite how easy surveys appear, there is always room for improvement! The idea is to create and implement a well-rounded survey that is simple, easy to understand and yet, packs the punch for your business needs. Here are some important tips and tools that help you get the best out of your online surveys.

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At the heart of a successful business is its relationship with its customers. The key is to build a transparent, open and interactive rapport with your target consumer groups in order to establish lasting relationships.

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Ever since Twitter purchased Periscope in March of this year, the online audience has been in awe of the live video streaming mobile application that has made real time video-sharing an interactive experience. With over ten million users across the globe, the potential of Periscope for a brand is astounding.+

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Blogging for your brand, if done right, gives you the opportunity to engage with existing and prospective customers, gain leads, increase brand resonance among the target market and drive digital traffic to your sites in a cost-effective manner. Yet, despite your content creation and curation efforts, you may face a common challenge– where is my blog traffic?

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While creating a multi-channel marketing and communication strategy, certain key platforms of online marketing such as digital marketing and social media marketing will be an indispensable part of the grander scheme of things. In the midst of piecing together your online marketing puzzle, you will ask yourself the question – Do I really need a blog for my business?

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Consider this – of the 3 billion active users of the internet across the globe, 1.7 billion people have active social media accounts. Furthermore, the 2012 State of Inbound Marketing report has mentioned that social media has a 100% higher lead-to-close rate than outbound marketing. Beyond doubt, social media is an efficient and effective platform to increase customer engagement and revenue. Yet, there seems to be a conundrum when it comes to social media investment – not everyone is on the same page and top management is no exception to it.

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When it comes to social media, there are certain things that work with your target audience, and certain things that just don’t click. The plethora of options to socially engage with relevant consumers today leaves businesses in a fix – what approach do I adopt to build an engaging and meaningful relationship with my core consumers? A closer look at your competitors, especially the socially successful and socially savvy ones, could hold the answer to your dilemma.

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Twitter, the micro-blogging and social networking site, is a goldmine for businesses who want to build their brand on social media platforms. As a brand building medium, Twitter is powerful as it offers businesses an avenue to share bite-sized, interesting pieces of content with their follower base. It is a great tool for direct interaction with your audience and online communities, networking with industry experts, generating relevant leads and directing traffic to your website. One brand that has effectively leveraged Twitter is Innocent – the U.K smoothie maker with over 200,000 followers, says that its success lies in responding to relevant tweets by followers, and posting re-tweetable content.

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