Aditya

Search Engine Optimization or SEO is the crux of a brand’s online ranking and its prominence in organic search results. A comprehensive and carefully strategized SEO plan can help build a digital value proposition to your audience. While it is one of the most vital components of building and sustaining online presence for your business, SEO guidelines keep changing – what worked yesterday to boost your rank juice may not work today.

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Redesigning or revamping your brand is crucial to being relevant to your customers’ dynamic preferences, staying two steps ahead of competition, and showcasing your brand as adaptive and responsive. A fresh, user-friendly website packs the punch that you wish your brand’s new avatar communicates. However, in the midst of all the brand facelifts and website rejuvenation, organizations tend to forget a crucial aspect of the website’s digital footprint – SEO ranking.

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Most online actions happen on the website of a company. Therefore big traffic goals are essential as it translates into multiple customer actions on the website, be it buying, downloading, subscribing or even making a simple enquiry. Having said that, it is quite a challenge to break away from the information clutter on the net and connect with target groups of the business. Building traffic is one thing, but traffic that matters to your business takes a multi-channelled effort.

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Whether to make a delicious dish or to write a snippet of code, the first thing that flashes in your mind is Google. And ‘How to’ is that small magical phrase which leads you to the right answers.  In this digital era, life is simply a switch from one electronic device to another – from a laptop at work, to a mobile while running errands, to a tab during commutes. But, does the user have a consistent experience with all these devices? Google has decided to answer this question.

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