7 Power Tips to Structure your Landing Pages for Maximum PPC Conversions

PPC campaigns are the most expensive and also highly rewarding ways of generating leads online. And the landing pages used in such campaigns hold the key to the success. But most marketers often struggle with conversion rates on their landing pages due to a variety of reasons ranging from copy to data capture mechanism.

Let’s go through these 7 Power Tips to help you effectively structure Landing Pages for high impact PPC campaigns.

1. Start with a strikingly relevant Heading
The user has just seen your Ad on Google SERP or your display ad on another site. Ensure that the Heading Content of your landing page corresponds to the message or the promise you made in the ad. It should match the promise in terms of content, offering, price and any other aspect of your advertising. Most users get disappointed at this stage because they get to see a totally different key message than what they were expecting. This is also the reason why taking users to the Home Page of the website is a bad idea. A firm that hopes to generate leads from a PPC campaign must have a custom landing page. More on that in the tips below.

2. Keep the page neat and uncluttered
Most online users suffer from attention deficit disorder! Avoid sudden drop offs by users by keeping the page simple to navigate. Too many objects flashing around will disturb the user and also reduce the credibility and authenticity of your business.

3. State the Benefit Statement upfront
You have roughly about 5 seconds to capture the attention and convince the user to give out her details. Don’t make your user struggle to find answer to her problems. State the benefit statement upfront. You can use bullet points if you like. Highlight the benefits, so the user knows what she will get if she takes an action on the page.

4. Let the Copy guide the Images and Design
Most marketers make the mistake of asking the designer to design the page without giving the copy content. And when the copy comes out, it doesn’t match the design and the designer is blamed. The copy is like the heart of the Landing Page. It should drive home that single most important truth about your brand in a short and succinct way. Keep the target audience in mind before writing the copy and share the profile with your designer as well.

5. Do Progressive Profiling
It is always a good thing to know more about your customers. But a Landing Page is a bad place to do that all at once. Your customer is in a hurry to get something – an article, an e-Book download, a discount coupon or whatever else your bait is and you are coming in the way. Take what you want fast and make way for the customer action. Anything beyond Name and Email, you should seriously ask yourself if you need it at that point in time. Once the customer gets on board, put Progressive Profiling in place to get additional details with additional content resources. That way you keep the interaction short and generate leads faster. It is also a good practice to keep the contact form above the fold, so the customer doesn’t miss out if she scrolls down.

6. Use a Strong CTA
The customer has read the title, the copy and it’s now time for you to ask her to give out her personal details. Though not a universal advise, it is better if your CTA brings a sense of urgency. State that the offer is going to end soon or that only a few coupons are left or put a timer countdown to inform that the offer has limited time validity. This usually helps the customer to take the action quickly. It is also at this stage that it is essential to give out your business details on the page, just in case the user wants to get a clarification. Give out as much details as possible including phone number or if you are afraid of the huge influx, provide a chat box to chat and get the details ASAP.

7. Set up Tracking Analytics
Landing Page optimization is not a one-time “Do it and Forget It” exercise. If the page is not delivering the expected results, the causes could be anything; from a bad advert to a bad copy or a poor image. That is the reason you should track every user and her behavior on the page. This will help you fine-tune the page and plug-in loopholes related to content, design and CTA.

In all, Landing Page is one of your most important tools for user conversion online. Treat it as a House you are trying to sell and get everything in order.

 

3,476 comments on “7 Power Tips to Structure your Landing Pages for Maximum PPC Conversions”

  1. Greetings! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my iphone4. I’m trying to find a template or plugin that might be able to fix this problem. If you have any suggestions, please share. Thank you!

  2. I will right away snatch your rss feed as I can not find your email subscription hyperlink or e-newsletter service.
    Do you have any? Please allow me recognise so that I could subscribe.
    Thanks.

  3. I’m not sure why but this website is loading very slow for
    me. Is anyone else having this problem or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

  4. My developer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using WordPress
    on several websites for about a year and am concerned about switching to another platform.

    I have heard good things about blogengine.net.

    Is there a way I can transfer all my wordpress posts into it?
    Any kind of help would be greatly appreciated!

  5. What’s up Dear, are you actually visiting this web
    page on a regular basis, if so after that you will absolutely obtain pleasant knowledge.

  6. Nice post. I learn something totally new and challenging on sites I stumbleupon every day.
    It’s always helpful to read through articles from other writers and use something from
    their web sites.

  7. You are so awesome! I do not suppose I’ve read through something like that before.
    So good to find somebody with a few unique thoughts on this issue.
    Seriously.. thank you for starting this up.
    This website is something that is needed on the web, someone with a bit of originality!

  8. Thanks for every other informative blog. The place else
    may just I am getting that kind of info written in such an ideal manner?
    I have a undertaking that I’m simply now operating on, and I’ve been at the look out for such information.

  9. Woah! I’m really loving the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between user friendliness and appearance.
    I must say you have done a very good job with this.
    Additionally, the blog loads super quick for me on Internet explorer.
    Superb Blog!

  10. Hi there! I realize this is sort of off-topic however I needed
    to ask. Does operating a well-established
    blog such as yours require a large amount of work?

    I am completely new to writing a blog however I do write
    in my journal everyday. I’d like to start a blog so I can share my
    personal experience and views online. Please let me know if you have any ideas or tips for new aspiring blog owners.
    Thankyou!

  11. naturally like your web site however you need to take a look at the spelling on several
    of your posts. Many of them are rife with spelling problems and I find it very
    troublesome to inform the reality however I will surely come again again.

  12. Your style is really unique compared to other people I’ve read stuff from.
    Thanks for posting when you have the opportunity, Guess I will just bookmark this
    web site.

  13. It’s really a cool and helpful piece of information. I am glad
    that you shared this helpful information with us. Please keep us up to date like this.
    Thanks for sharing.

  14. I like the valuable information you supply in your articles.
    I will bookmark your blog and check once more right here frequently.
    I am fairly certain I will learn many new stuff proper right here!
    Good luck for the next!

  15. Hi there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly?

    My web site looks weird when browsing from my iphone 4.

    I’m trying to find a theme or plugin that might be able to
    resolve this problem. If you have any suggestions, please share.
    Cheers!

  16. I’m pretty pleased to find this website. I wanted to thank you for your time due
    to this fantastic read!! I definitely savored every bit of it and I have you
    saved to fav to check out new stuff on your blog.

  17. A motivating discussion is definitely worth comment. I do believe that you ought to write more on this issue, it might not be a taboo subject but generally people do not talk about these
    subjects. To the next! Kind regards!!

  18. I don’t even know how I ended up here, but I thought this
    post was good. I do not know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!

  19. Quest bars cheap fitnesstipsnew1 quest bars cheap
    516999410492780544 quest bars cheap
    It’s awesome to pay a quick visit this web page and reading the
    views of all colleagues about this piece of writing, while I am also eager
    of getting familiarity. Quest bars cheap fitnesstipsnew1 quest bars cheap
    516999410492780544 quest bars cheap

  20. Hi! I’ve been reading your site for a while now and finally got the courage to go ahead
    and give you a shout out from Humble Texas! Just wanted to mention keep
    up the great work!

  21. Hi! This post could not be written any better!
    Reading through this post reminds me of my good old room mate!
    He always kept talking about this. I will forward this post to him.
    Fairly certain he will have a good read. Many thanks for
    sharing!

  22. Please let me know if you’re looking for a
    author for your blog. You have some really great posts and I think
    I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some articles
    for your blog in exchange for a link back to mine.
    Please blast me an e-mail if interested. Regards!

  23. After going over a few of the blog posts on your
    web site, I seriously appreciate your way of blogging. I added it to my bookmark webpage list and will be checking back in the
    near future. Please visit my web site too and tell me what you think.

  24. I think this is among the most significant info for me.

    And i am glad reading your article. But wanna remark on some general things,
    The website style is perfect, the articles is really great :
    D. Good job, cheers

  25. Hey! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche.
    Your blog provided us valuable information to work on.
    You have done a extraordinary job!

  26. Hey outstanding blog! Does running a blog similar
    to this require a lot of work? I’ve very little understanding of coding however I had been hoping
    to start my own blog in the near future.
    Anyhow, should you have any suggestions or techniques for new blog
    owners please share. I understand this is off topic nevertheless I
    just had to ask. Cheers!

  27. Sling tv coupons and promo codes for november 2018
    Woah! I’m really enjoying the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s challenging to
    get that “perfect balance” between user friendliness and
    visual appearance. I must say you have done a superb job with this.
    Also, the blog loads super fast for me on Chrome. Excellent Blog!
    Sling tv coupons and promo codes for november 2018

  28. I have been browsing online more than 2 hours today, yet I never found any interesting
    article like yours. It is pretty worth enough for me. Personally,
    if all webmasters and bloggers made good content as you
    did, the internet will be a lot more useful than ever before.

  29. I’m really impressed with your writing skills as well as with the layout
    on your weblog. Is this a paid theme or did you customize it yourself?
    Anyway keep up the excellent quality writing, it is rare
    to see a great blog like this one today.

  30. You actually make it appear so easy together with your presentation but I find this matter to be really something
    which I believe I might by no means understand. It seems too complex and very vast for me.
    I am having a look ahead on your subsequent submit, I will attempt to get the hold of it!

  31. Pretty section of content. I just stumbled upon your website and in accession capital
    to assert that I acquire actually enjoyed
    account your blog posts. Anyway I’ll be subscribing to your augment and even I achievement you access consistently
    quickly.
    viagra

  32. Two mod studies viagra without a doctor prescription peg to appease more reasons to rebound the tobacco habit. In complementary, researchers set up quitting smoking is sway it in behalf of people with diabetes without brown study worries about imminent manipulate gain. In the other, scientists discovered smoking mastery enjoy a much greater gist on the cognitive feat than from the start thought. Both studies were presented at the American Mettle Amicability’s Epidemiology and Proscription | Lifestyle and Cardiometabolic Healthfulness Complete Sessions 2019, a immediate pandemic dispute of the latest advances in population-based cardiovascular principles seeing that researchers and clinicians, held in Houston this week.
    In the weigh on smoking cessation, expert http://withoutdoctors.org viagra without a doctor prescription modulation and the chance of developing or fading wildly from cardiovascular diseases in people with diabetes, researchers analyzed unified including, long-term constitution poop from two studies that included 10,895 men and women with diabetes. Overweight and portliness are peril factors target of diabetes, and both diabetes and smoking tobacco are first risk factors after insides attacks, strokes and other cardiovascular events.
    Copyright close to cheap viagra no prescription Coppermine Photo Gallery