What is ABM?
Account Based Marketing, or ABM, is a major trend in the marketing world, especially for B2B companies. The principle is simply this: when you know that a few key accounts would create a stable base for your company’s revenue through large contracts, you focus on those key accounts. You target marketing toward them, you get the sales teams to build deep relationships with them, and you refine your approach as you continue to establish greater and greater brand loyalty.
