Marketing automation helps you integrate your sales and marketing efforts seamlessly across channels. It enables quick yet personalized responses to the customer and a complete end-to-end tracking of your leads as they move across the conversion funnel. At Highpurple, we don’t treat marketing automation as a fad or a jargon. Our expertise involves strategizing and choosing the right set of tools to help integrate your sales and marketing processes through CRM Integration, automated drip campaigns, lead scoring and targeted personalized audience response.