E-commerce is coming of age with a growth that is nearly unparalleled in any other industry. It presents with a unique opportunity to engage with customers and convert the interaction into a transaction. And yet, marketers are still struggling to optimize their returns on their marketing investment. Key challenges include irrelevant metrics, funnel bottlenecks, not understanding shopping behaviour, engaging with less-yielding audience segments et al. Our E-commerce marketing team is equipped with the latest trends, tools and insights to ensure every buck you spend on marketing your portal works for you.