It’s not a choice or a perk anymore. But working from home, still comes with its share of challenges.
The sign of being a cool company is now the helpless prerogative of every company. Yes, what was reserved for gig-workers, start-up garages, maternity-leave employees, companies with flexi-models and employees with special circumstances is now the fundamental way of working.
Engaging, high-quality content is always in demand, no matter what industry you’re in. Your content is what draws prospects in and gives you a chance to showcase what you have to offer. But coming up with an efficient strategy can be a challenge. Read on to learn how to craft a content marketing strategy that works for your business.
Like any form of digital marketing, pay-per-click (PPC) advertising can be a game-changer for the companies that effectively leverage it, but it’s also continually changing. That means forward-leaning marketers need to keep their noses to the ground, testing which trends reflect significant inflection points, and which are little more than hype.
Marketing for B2B companies has always been challenging. The vast majority of marketing techniques and avenues are targeted at the mass of consumers. Old-school outbound marketing techniques are especially consumer-focused with little to no ability to reach the managers and c-suite executives that make the sourcing decisions that matter. So it’s no wonder why inbound marketing has become such a hit among manufacturing companies looking for an effective marketing strategy. As it turns out, those managers and c-suites use the same search engine for their product and software research as they do when looking for a mattress or a new water bottle.
In the world of digital marketing, marketers make a habit of separating myth from reality—of in other words distinguishing between realistic assessments grounded in research and data and specious claims made by (typically) vendors whose motives are, to say the least, questionable. It’s just part of the job. And they’ve come to know which sources are credible—and which aren’t.
Generating quality leads has become a core marketing goal for many B2B organizations. As sales cycles and buyer journey’s lengthen, you have to make sure that you’re with them every step of the way. By getting potential customers and clients into your database early, you can prepare for regular touch points designed to ultimately improve your chances of closing the deal.
An online survey is an excellent tool for sourcing vital information directly from a wide audience, with ease and convenience. Yet, despite how easy surveys appear, there is always room for improvement! The idea is to create and implement a well-rounded survey that is simple, easy to understand and yet, packs the punch for your business needs. Here are some important tips and tools that help you get the best out of your online surveys.
