ROI is not a foreign acronym to any CEO. If you invest money in an initiative, you have to know…
In marketing, you need to identify the core demographic to whom you want to steer your message, but it can…
When something becomes such an important part of your life, it's hard to imagine it didn't exist a decade ago…
"When marketers can deliver the right message to the right inbox at the right time, email and data can improve…
The seemingly endless debate about the relative effectiveness of search engine optimization (SEO) vs. pay-per-click (PPC) advertising too often is…
Since its inception over a decade ago, Google Analytics has proven to be an indispensable web marketing tool for many…
Pay-per-Click (PPC) advertising uses the power of the Internet to promote your website, and in the process the products or…