Prasanth

How Tracking Your ROI Can Optimize Your Digital Marketing

ROI is not a foreign acronym to any CEO. If you invest money in an initiative, you have to know…

5 years ago

Building Your Customer Persona to Help Determine Your Target Audience on LinkedIn, AdWords and Facebook

In marketing, you need to identify the core demographic to whom you want to steer your message, but it can…

6 years ago

Parsing the Adobe Report of The Next Mobile Decade: 2018 Mobile Maturity Study

When something becomes such an important part of your life, it's hard to imagine it didn't exist a decade ago…

6 years ago

7 Steps to Building a High-Quality Email List

"When marketers can deliver the right message to the right inbox at the right time, email and data can improve…

6 years ago

Are you making these 10 common Google AdWords mistakes?

The seemingly endless debate about the relative effectiveness of search engine optimization (SEO) vs. pay-per-click (PPC) advertising too often is…

7 years ago

Are you using these Google Analytics features for your Performance Marketing?

Since its inception over a decade ago, Google Analytics has proven to be an indispensable web marketing tool for many…

7 years ago

Is Your Pay-Per-Click Advertising a Bust? Check these 7 Reasons

Pay-per-Click (PPC) advertising uses the power of the Internet to promote your website, and in the process the products or…

7 years ago