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Pay-Per-Click Marketing: A ‘Nuts & Bolts’ Guide

Paid advertising is one of the most effective ways to grow your business in the online market. This guide to…

5 years ago

What You Should Know About Online Advertising in 2020

With the new year rapidly approaching, it's time to once again take stock of how well your advertising initiatives are…

5 years ago

How to Use a Successful Paid (Pay-Per-Click) Campaign to Reduce Costs and Increase Revenues

You don't have to be running a business very long before you realize that pay-per-click campaigns have the potential to…

5 years ago

What Are Google Ads Location Extensions, And How Can They Help Your Local Business Grow?

If you own a local business and think you can't effectively compete with large, national companies, think again.  Recent changes…

5 years ago

The Changing Landscape of PPC Advertising: 10 Trends to Watch in 2020

Let's take a minute to get the skinny on pay-per-click advertising (PPC)—what exactly is it, does it work in general,…

5 years ago

How to Choose The Best PPC Partner

Choosing the right PPC partner can be a nerve-racking exercise because there are lots of factors to be considered. Unlike…

5 years ago

How to Choose a Marketing Automation System that Fits Your Business

Choosing a marketing automation system that fits hand in glove with your business model is an essential component of effective…

5 years ago

The Complete Guide to B2B & B2C Lead Segmentation

Too many marketers focus on the top of the funnel. Of course, lead generation is crucial to success. You have to…

6 years ago

Listening, the mother of all marketing

Last week, while renewing my cable TV service, I realized that I'd randomly added channels that I had never ever…

8 years ago