Aditya

12 A/B Split Testing Mistakes Businesses Make All The Time

Whether you're updating your web presence or wondering whether it might be time to do an update, A/B split testing…

8 years ago

Stay Clear Of The Marketing Automation Mistakes Most Marketers Make

Marketing is of the utmost importance to your business. If you don't take the time to market appropriately, you are…

8 years ago

Long is in. Short is out. Now is the time to switch over to expanded text ads.

Are you still stuck with standard text ads? Well, you can’t be, going forward. Search and digital ad giant Google…

8 years ago

How much should I spend on marketing?

If someone were to ask me, “What part of my business makes me the most money?” pat would come my…

9 years ago

Big data is getting bigger And simplifying marketers’ understanding of customer behavior

The other day, I bought two tickets for Kapoor and Sons and guess what? My friends and colleagues starting posting…

9 years ago

Duct Tape Those Islands: Reap the Power of Integrated Marketing Analytics

The benefits of having an integrated view of your marketing platforms and data are many-fold and companies have started realizing…

9 years ago

Google Takes the Analytics Game a Notch Higher with Analytics 360 Suite for Enterprise Marketers

A new product is being launched for Enterprise marketers by Google which is a direct challenge to Adobe’s Marketing Cloud…

9 years ago

Local SEO: 7 Ways to Tap the Local Online Market?

Local Search Engine Optimization is a different ball game as compared to an average SEO campaign. Not only do you…

9 years ago

Gone and Done in 6 Seconds: Branding with Vine

In the age of limited attention spans and information overload on the web, cutting past the clutter through innovative ways…

9 years ago