How much should I spend on marketing?

If someone were to ask me, “What part of my business makes me the most money?” pat would come my…

9 years ago

Big data is getting bigger And simplifying marketers’ understanding of customer behavior

The other day, I bought two tickets for Kapoor and Sons and guess what? My friends and colleagues starting posting…

9 years ago

Duct Tape Those Islands: Reap the Power of Integrated Marketing Analytics

The benefits of having an integrated view of your marketing platforms and data are many-fold and companies have started realizing…

9 years ago

Google Takes the Analytics Game a Notch Higher with Analytics 360 Suite for Enterprise Marketers

A new product is being launched for Enterprise marketers by Google which is a direct challenge to Adobe’s Marketing Cloud…

9 years ago

Local SEO: 7 Ways to Tap the Local Online Market?

Local Search Engine Optimization is a different ball game as compared to an average SEO campaign. Not only do you…

9 years ago

Employing Humour in Marketing: A stand-up comedian as your brand ambassador and other funny bones

Incorporating humour in the marketing scheme of things has been a concept that has been thrown around and employed by…

9 years ago

Gone and Done in 6 Seconds: Branding with Vine

In the age of limited attention spans and information overload on the web, cutting past the clutter through innovative ways…

9 years ago

Cause Marketing – Decoding Corporate Social Responsibility

Corporate social responsibility is no longer a novel concept; in fact, customers are more willing than ever to buy products…

9 years ago

7 Tricks of Online Surveys You Should Know

An online survey is an excellent tool for sourcing vital information directly from a wide audience, with ease and convenience.…

9 years ago