Positioning is dead. Long live Engagement.

Sometimes even the best-crafted products - Google Glass, Amazon Fire Phone and Segway, to cite just three - go bust.…

6 years ago

What Changes To Facebook’s News Feed Mean For Your Marketing Strategy
Facebook News Feed is Changing. What does it mean for your marketing?

At the start of 2018, Facebook announced changes to how its news feed would work. In short, their intent is…

6 years ago

Marketing numbo-jumbo that’s an overkill

Don't autopilot a buzzword when you write your copy. Gun for a more free-form communication that touches your consumer We've…

6 years ago

Smart Companies; Smarter Consumers
Underestimate your customer’s intelligence at your own peril

The wisdom of children never ceases to amaze me. While dropping my six-year-old son to school one day, we tuned…

6 years ago

Marketing Best Practices to Target Audience Testing

If you're new to dealing with lead generation campaigns, you'll soon realize it's a long road in dealing with the…

6 years ago

5 Questions to Ask Before Hiring a Digital Marketing Company

The question posed in this piece is what you need to know to hire the best digital marketing agency to…

6 years ago

When Less is More

Don't ramble. Don't rattle. Be prudent in your marketing communication. It’s a fact of life: For today's multi-screen hooked, attention-deficit…

6 years ago

Are you using these Google Analytics features for your Performance Marketing?

Since its inception over a decade ago, Google Analytics has proven to be an indispensable web marketing tool for many…

6 years ago

Marketing Best Practices You Can Adopt In Lead Generation Campaigns

Lead generation campaigns are an important part of doing business. When you can capture more leads, it allows you to…

6 years ago