The Complete Guide to Creating a Killer Landing Page

They have to land somewhere. When your audience first gets to your website, you want them to take a specific…

5 years ago

Building Your Customer Persona to Help Determine Your Target Audience on LinkedIn, AdWords and Facebook

In marketing, you need to identify the core demographic to whom you want to steer your message, but it can…

5 years ago

Generating quality leads has become a core marketing goal for many B2B organizations

As sales cycles and buyer journey's lengthen, you have to make sure that you're with them every step of the…

5 years ago

B2B Content Marketing Trends In 2019

If you're looking to refresh your B2B content marketing strategy in 2019, now's a great time to get started. However,…

5 years ago

The Top 6 Benefits of B2B Content Marketing in 2019

Benefits of B2B Content Marketing Did you know a whopping 96% of B2B buyers want content with more input from…

5 years ago

Fifteen Simple Steps to Help You Draft a Winning Content Strategy

Creating compelling content is no doubt one of the biggest strategies in your marketing plan. We all know content is…

6 years ago

The Complete Guide to B2B & B2C Lead Segmentation

Too many marketers focus on the top of the funnel. Of course, lead generation is crucial to success. You have to…

6 years ago

Is Your Content Marketing Team Working for You? Measuring Your Content Marketing Effectiveness

Content marketing is one of the most critical pillars of your marketing efforts. You want to connect with your customers,…

6 years ago

17 Best Practices for Conversion Rate Optimization Which May Increase Your ROI By 700%

In today's fiercely competitive global economy, you can hardly afford not to focus on increasing your conversion rate. Fortunately, there…

6 years ago