Ever since the advent of the Internet, the consumer base has continued to gain more and more fine-tuned control over purchasing decisions. Gone are the days of sales departments driven by face to face interactions, warm smiles, and firm handshakes. Now customers have the time and resources to carefully investigate their options from the comfort of home, without the necessity of forming interpersonal business relationships along the way.
Marketers know that great copy can make or break an ad. Effective ad copy gets your audience interested and entices them to click, which gets you one step closer to landing a sale. If you’re interested in doubling your click-through rate and boosting your ROI, learning how to write the best ad copy can give you a leg up on your competition. Read on to see how you can master your ad copy strategy so you can see results.
What is ABM?
Account Based Marketing, or ABM, is a major trend in the marketing world, especially for B2B companies. The principle is simply this: when you know that a few key accounts would create a stable base for your company’s revenue through large contracts, you focus on those key accounts. You target marketing toward them, you get the sales teams to build deep relationships with them, and you refine your approach as you continue to establish greater and greater brand loyalty.