By now most businesses know that presence on Twitter is likely to boost their brand awareness amongst the audience and create a platform for interactive engagement.
Mobile marketing has gained tremendous momentum, owing to the sheer growth in mobile usage numbers. In the year 2012, rise in mobile device numbers paved way for a 70% growth in mobile traffic. Furthermore, 82% of mobile media time comes from app usage. These statistics are proof enough to demonstrate the power of mobile and the opportunities it presents to businesses who seek to reach mobile users.
At the heart of a successful business is its relationship with its customers. The key is to build a transparent, open and interactive rapport with your target consumer groups in order to establish lasting relationships.