Consider this – of the 3 billion active users of the internet across the globe, 1.7 billion people have active social media accounts. Furthermore, the 2012 State of Inbound Marketing report has mentioned that social media has a 100% higher lead-to-close rate than outbound marketing. Beyond doubt, social media is an efficient and effective platform to increase customer engagement and revenue. Yet, there seems to be a conundrum when it comes to social media investment – not everyone is on the same page and top management is no exception to it.
All Things Digital
There is an outpour of digital marketing information out there.
It’s time to catch up with insights and analysis that really matter.