Twitter, the micro-blogging and social networking site, is a goldmine for businesses who want to build their brand on social media platforms. As a brand building medium, Twitter is powerful as it offers businesses an avenue to share bite-sized, interesting pieces of content with their follower base. It is a great tool for direct interaction with your audience and online communities, networking with industry experts, generating relevant leads and directing traffic to your website. One brand that has effectively leveraged Twitter is Innocent – the U.K smoothie maker with over 200,000 followers, says that its success lies in responding to relevant tweets by followers, and posting re-tweetable content.
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